How to See the Musk versus Zuckerberg Cage Fight

Will Black
5 min readJul 9, 2023
AI generated image of Zuckerberg and Musk fighting, via Gencraft

In Britain we have phrase “handbags at dawn”. It refers to people appearing ready for a fight but actually just posturing. Those involved are often not especially fit for or skilled at fighting.

The term popped into my head as soon as I heard that car seller and expensive firework enthusiast Elon Musk had challenged Mark Zuckerberg to a cage fight.

I initially assumed it was just Musk being his normal mouthy self — but Zuckerberg DID accept and so it looks like this modern re-enactment of Frankie Goes to Hollywood’s Two Tribes video, in which some bloated powerful men fight, is on!

I suspect it will be akin to a clown fight, but I’ve already got my name down on the list to attend, thanks to my Illuminati friend I met in Neverland. Despite that, I have the strong suspicion that the performative pugilism is a distraction from their corporate problems.

What might Musk and want to distract us from?

Elon Musk is making a real mess of Twitter and, in doing do, has made clear his support for the extreme right wing. He has compounded the mess he has made of Twitter by pushing out of the skilled talent that made it actually work properly. Him posturing about and then actually buying Twitter was perhaps itself a distraction / SEO…



Will Black

Will is an anthropologist, journalist and former clinician. He is the author or Veneer of Civilisation, Psychopathic Cultures and Beyond the End of the World